A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly seeking new ways to capture a person's eye of users. Popunder ads are located as a popular format, offering a subtle yet effective approach to drive traffic, generate conversions, and increase brand awareness. While these are often wrongly identified as popup ads, popunder ads operate differently and therefore are often less intrusive.
In this article, we're going to explain what popunder ads are, that they work, their advantages, and best practices for making use of them within your marketing strategy.
What Are Popunder Ads?
Popunder ads are a type of display ad that opens in a very new browser window or tab behind the active window. Unlike popup ads, which immediately grab the consumer’s attention by appearing on top of the current page, popunder ads remain hidden before user closes or minimizes their primary browser window. This makes them less disruptive and allows users to spotlight the ad when they are finished using their main activity.
Because of these placement, what is a popunder ad are likely to be considered to be more user-friendly than popup ads. They don’t restrict the browsing experience, but still provide advertisers having an opportunity to get their message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When an individual visits a web site, the popunder ad is triggered by an action—such as hitting a link, button, or form for the page. This can be done inside a way that feels seamless, often without the user realizing the ad has opened behind the key window.
Ad Opens in a New Tab or Window: Instead of appearing together with the current webpage (as a popup would), the ad opens in the new tab or browser window behind the active session. Users will not immediately start to see the popunder ad.
User Engagement: Once the user finishes browsing and closes the active window, they are going to notice the popunder ad in the background. Since the ad only appears after they’re finished with their primary activity, it avoids interrupting the user experience.
Click and Conversion: The popunder ad was created to drive clicks and conversions. Once the user discovers it, they could engage with the ad by simply clicking it, which leads them to the advertiser’s website landing page or website.
Popunder ads will often be used for getting visitors or traffic to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have several positive aspects that make them an attractive option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over an individual’s screen, popunder ads stay in the background and don’t interrupt browsing. This can lead to an even more positive user experience and reduce ad fatigue.
High Visibility
Since the ad appears only after the consumer has finished their primary activity, these are more likely to provide it with their full attention. Popunder ads can achieve higher visibility since they remain open for the user’s device until actively closed.
Better Click-Through Rates
Many advertisers discover that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they may be seen at a time when the consumer is more relaxed instead of distracted by other content, they can drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which occurs users become acquainted with ignoring ads which are placed in predictable spots over a webpage. Since they appear in a new window or tab, popunders stand out and therefore are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads will often be less expensive than other types of display ads, such as native or video ads. They can give a better return (ROI) for advertisers looking to reach a broader audience having to break the bank.
Extended Time on Screen
Unlike popup ads, that happen to be typically dismissed immediately, popunder ads remain open in the background until the user decides to shut them. This extends the times of day the ad is visible and boosts the chances that an individual will engage with it.
Best Practices for Using Popunder Ads
To take full advantage of popunder ads, to understand best practices:
Target the Right Audience
Use targeting features available through popunder ad networks in order that your ads are shown to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target depending on user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click with a popunder ad, they should be directed to a website landing page that matches the ad’s message and was created to convert. Ensure your web page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays a critical role in engagement. Use compelling visuals, clear messaging, along with a strong CTA to entice users to click about the ad. Make sure the ad content articles are aligned with the product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting ways of find the combination that works well best for your campaign. A/B testing helps identify what resonates using your audience and allows you to refine your ads for better performance.
Ad Frequency Control
Be mindful of how often your popunder ads are displayed to users. Overuse can cause annoyance, which can reduce the effectiveness of your respective campaign. Use frequency caps to control the number of times a user sees your popunder ad inside a certain timeframe.
Monitor Performance Metrics
Keep an eye on key performance indicators (KPIs), such as click-through rates, conversion rates, and bounce rates, to judge the success of the popunder ad campaigns. Use the data to generate informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re trying to run popunder ad campaigns, here are a few of the top networks that supply this format:
PropellerAds
PropellerAds is one of the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform works for both small businesses and large enterprises.
Adsterra
Adsterra is often a popular ad network offering popunder ads having a range of targeting options, including geo-targeting and device targeting. Adsterra is acknowledged for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds focuses on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, making it ideal for advertisers with varying budgets.
ExoClick
ExoClick can be a performance-based ad network that provides various ad formats, including popunders. It offers an individual-friendly platform with real-time analytics and robust targeting features to make sure ad effectiveness.
HilltopAds
HilltopAds offers a range of ad formats, including popunders. It provides advanced targeting, ad frequency control, plus a fraud detection system to ensure high-quality traffic and much better ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background before the user is finished with their main activity, it’s more unlikely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the consumer’s browsing experience, driving them to more acceptable to a lot of users.
Cost-Effective: Popunder ads normally have lower costs than other formats, which makes them a budget-friendly option for many businesses.
Longer Engagement: Popunder ads stay open prior to the user actively closes them, going for more time to attract attention.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, decreasing the reach of the campaigns.
Delayed Interaction: Since popunder ads are hidden until the user closes their main browser window, there’s commonly a delay in when the ad is seen, which could affect immediate engagement.
Negative Perception: While less intrusive than popups, quite a few users still view popunders negatively, especially if they are not well-targeted.
Conclusion
Popunder ads provide a unique potential for advertisers to engage users in a very less intrusive way. Their ability to stay in the background prior to the user is ready to have interaction gives them an edge over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and cause better conversions.
As digital advertising will continue to evolve, popunder ads remain a priceless tool for marketers seeking to drive results in a very cost-effective manner. By leveraging top popunder ad networks and following best practices, businesses can incorporate this advertising format within their broader marketing strategy with success.